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Weekly newsletter for creator economy, creator spotlights, and CPG news.
Featured Posts
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In this week's newsletter, we breakdown a new company that Mr.Beast’s helped co-found and how it can help both creators and brands. We also take a look at which creators are converting their fans into their consumers, and our creator of the week is someone who doesn’t just kick around ideas; he turns them into reality.
Archive
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In this week's newsletter, we breakdown a new company that Mr.Beast’s helped co-found and how it can help both creators and brands. We also take a look at which creators are converting their fans into their consumers, and our creator of the week is someone who doesn’t just kick around ideas; he turns them into reality.
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In this week's newsletter, the importance of understanding how a creator fits into a marketer's funnel is explored and broken down. TikTok’s once-short attention span may be growing, but is it sustainable? And our creator of the week is Lindsay Graham (but it’s not the person you're thinking of); he's a podcast host, so to find out what podcast he hosts, you'll have to read the newsletter.
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In this week's newsletter, the closure of Dylan Lemay's Catch'n Ice Cream serves as a cautionary tale for creators and investors looking to diversify income streams, emphasizing the importance of careful planning and strategic execution. The discussion extends to TikTok's upcoming global music festival on December 10, 2023, with headliners Cardi B, Niall Horan, Charlie Puth, and Anitta, presenting potential opportunities for brand engagement and likening it to a TikTok-integrated Coachella. The newsletter also spotlights Simon Squibb, UK-based CEO of Help Bnk, known for his motivational content and unique approach of purchasing a London staircase for potential entrepreneur use.
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This newsletter highlights the latest happenings in the creator and social media landscape. It starts with the announcement of TikTok's new "Creativity Program" and discusses the implications for creators. Next, it delves into Twitch CEO Dan Clancy's recent cross-country listening tour and the positive reception it has received from the streaming community. Finally, it introduces Alexander Varga, a content creator and co-owner of a Michelin-starred restaurant, as the "Creator of the Week".